Pay Per Click can be a very effective advertising resource but you really need to know what you're doing to be successful with it. If you choose keywords that are extremely popular your competition may be paying a lot more than you may be able to afford.
Even though visitors are finding finding your site through keywords, they're finding quite a few other websites as well. You have to make sure you're targeting your audience with long tail descriptive keywords and even then you can easily overspend before you see a return on your investment in sales or sign ups.
With Classified Submissions you're reaching an audience that's already looking for what you have to offer for a flat monthly fee. Your ad will be posted for you throughout the month and you don't have to break the bank to get results.
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